Transaction

Bear Naked

Business Description

Bear Naked, Inc. was a rapidly growing company offering a wide range of all natural breakfast and snack foods. In 2002, Kelly Flatly and Brendan Synnott co-founded the company based on their belief in developing great tasting products made from all-natural ingredients that fuel active lifestyles. Bear Naked has since become a category leader with national distribution.

Background

The Company hired Goldman Sachs as the Company’s financial advisor to sell the business strategically.

Solution

Completing its second engagement with the company, Carter Morse & Mathias advised the management team of Bear Naked on their strategic options related to the sale of the company to Kashi, a division of Kellogg Company (NYSE:K).
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