Carter Morse & Goodrich ("CMG") is pleased to announce that it served as the exclusive financial advisor to Goodway Technologies Corporation (“Goodway”) in the sale of its SpeedClean and BBJ product lines to DiversiTech Corporation (“DiversiTech”), an industrial products manufacturer and portfolio company of the global private equity firm, Permira.

SpeedClean® is the innovative manufacturer of HVAC/R coil and tankless water heater cleaning equipment. Its products include a number of innovative products for residential and light commercial HVAC/R industries including CoilJet®, CoilShot®, Mini-Split Bib®, BucketDescaler® and adds to DiversiTech’s tool platforms of hilmor®, Imperial®, Cliplight®, and SPIN® creating a full suite of high-quality tool products focused on increasing “on the job” productivity for technicians.

Similarly, BBJ Environmental produces world leading EPA registered mold, mildew and other cleaning and control products, designed for use in HVAC, remediation and restoration markets. BBJ has the only EPA registration for mold control products for use in occupied spaces.

“DiversiTech recognized the innovation the SpeedClean team has developed for the processes of cleaning HVAC/R systems. They have consistently introduced new methods to clean HVAC/R equipment and modernized the dated cleaning process of hand pump sprayers and gallon jugs with battery powered low pressure/low volume tools and dissolvable tablet cleaning solutions that deliver improved productivity and performance,” says, Bud Sjogren, CSO/CMO. “We are excited to become the steward of the great work SpeedClean has done.”

Timothy Kane, Goodway’s President & CEO commented that “DiversiTech’s global brand reach, distribution strength, and professional HVAC/R tools platform are second to none. I’m confident that we are leaving the innovative portfolio of SpeedClean products in the best hands possible to continue the partnership with contractors worldwide in enhancing HVAC/R maintenance practices. DiversiTech was the ideal long-term partner for both the SpeedClean and BBJ product lines.“

Ramsey Goodrich, Managing Partner of CMG, explained “This carveout transaction is another example of how CMG advises family-held and founder-led organizations on customized transactions that maximize value. We are proud of our relationship with the Goodway team and are thrilled to have advised them on this exciting transaction. This transaction will allow Goodway to focus on its core strengths while also finding the ideal home to take the innovative products to new levels in the market.”

Other advisors for this transaction include Gilbride, Tusa, Last & Spellane LLC who served as Goodway’s legal counsel and Dentons who served as the DiversiTech’s legal counsel.