Experience.
Expertise.
Results.

Headquartered in Southport, Connecticut, Carter Morse & Goodrich is a boutique M&A advisory firm that specializes in representing founder-led and family-held businesses that are leaders in their niche markets valued between $25 million and $250 million.  

Our passion is delivering life-changing outcomes that exceed expectations for owners who value great advice, are willing to invest in their success and appreciate great outcomes, where value often means more than just money.  We fully understand and appreciate the unique dynamics of these companies and the importance of owner legacies. 

Leveraging nearly four decades of investment banking experience and expertise developed over hundreds of successful transactions, we repeatedly achieve optimal results by providing independent, client-focused advice throughout a highly disciplined sale process. 

The combination of our hands-on approach, senior banker attention, strategic guidance, seamless transaction execution, and extensive network of domestic and international resources has enabled us to become a trusted advisor to hundreds of founders and families.  

CMG by the Numbers

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Meet Carter Morse & Goodrich

The CMG Family

The quality of our M&A services stems directly from the caliber of our team. Our senior bankers have an average of 25 years of experience as senior executives, entrepreneurs, private equity investors, commercial bankers, advisors, and investment bankers.

Featured M&A Transactions

CMG provides expert advice to families and founders who are pursuing their once-in-a-lifetime M&A transactions.   

Testimonials

“The last 102 years of our history have been a part of my family, encompassing three generations,” said Thomas Whalen. “We are thrilled that the Ali Group will carry on our strong family values and traditions with integrity, and I am confident the Montague legacy will continue as the premier cooking and refrigeration equipment company, with its commitment to consistently develop, produce, and market the finest quality commercial cooking and refrigeration equipment available in the industry.”

Thomas Whalen

CEO and President, The Montague Company

“Carter Morse & Goodrich tailored their process to meet our specialized needs and successfully guided us through every aspect of the deal from start to finish. It was their ‘outside the industry box’ thinking and prospecting that provided us with numerous attractive options from which to choose.”

Neal Rosenthal & Kerry Madigan

Co-Founders, Rosenthal Wine Merchants / The Mad Rose Group

“We were careful in selecting a partner that aligned with our culture, values and vision for the future,” said Kirk Kaiser, Co-Owner of Barrier. “By conducting a disciplined process, CMG was able to generate considerable interest in Barrier allowing us to evaluate several options and ultimately helped us strike this new partnership with LMI & VSS.”

Kirk Kaiser, Jaye Sieland, Michael Haverty

Co-Owners, Barrier Companies

“Choosing the right partner to take our company to new heights was a significant business and family decision. The Watson leadership team will remain with the Glanbia Nutritionals organization, ensuring a seamless experience for Watson employees, customers, and business partners.

James Watson

President, Watson Inc.

“We began working with CMG 12 years prior to our exit. Over that time they worked tirelessly to guide us in building a large and valuable company. They advised management on a variety of strategic initiatives over our history, and their deep understanding of the food service equipment industry has proved invaluable.”

Jack Bridwell

President & CEO, Dinex International

“This transaction is a terrific outcome for all our stakeholders,” noted Fred Rockefeller, Cranston’s Chairman. Vertellus’ investment in Bercen will enhance the prospects for continued expansion at this strategic Louisiana site while also serving to secure the pension and ESOP benefits for all the company’s current and former employee-owners.

Fred Rockefeller

Chairman, Cranston Printworks

“Michael Carter and the team at CMM understood our business and objectives and provided us valuable advice throughout this process. Going forward, we look forward to working with CI Capital to further expand SavATree’s business throughout the United States, while providing the same high level of service our customers expect.”

Daniel van Starrenburg

CEO, SavATree

“We could not have done this without the CMG team. They already knew our business well and helped us find and close this perfect debt solution incredibly quickly. We now have the financial structure and flexibility to operate and grow our business for years to come.”

Christopher Smith

President & CEO, H.J. Baker & Bro. LLC

“Carter Morse took time to learn our business and truly understand our objectives…We could not have worked with a better partner to find an ideal investor. As a platform investment for Trivest, Bob and Marc are invested alongside a world-class private equity group and will continue in their current roles as AGA to help drive continued organic and acquisitive growth.”

Bob Gerstel

CEO, A.G. Adjustments Ltd.

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Resources & News

We stay at the forefront of our industry by covering all aspects of M&A, offering industry insights, business owner education, whitepapers, and more.

Read on to hear from our M&A advisory experts about what’s happening in our industry today.

Business Owner Survey

The Value of Investment Banking

This White Paper surveyed business owners who sold their business for values between $10 and $250 million. This is a must read for business owners thinking about a transaction and for their advisors.