Really Good Stuff
Really Good Stuff is a multi-channel marketer of innovative classroom products and teaching tools used primarily in grades K-8. Marketing through its print, digital, and social media channels, as well as its dedicated sales force, the company offers over 7,500 items, with a range of product categories that include classroom organizers and storage, teacher supplies and management tools, bulletin boards and posters and games and activities. With over 500 new products introduced annually, Really Good Stuff is the innovation leader in its markets.
Jim Bennett and Jon Sonneborn, the founders and owners of Really Good Stuff, were seeking a partner who could accelerate their growth and gain greater access to financial and managerial resources. They wanted to maximize value while insuring their new partner shared their growth vision. Furthermore, Jim and Jon had just made significant investments in a new Midwest distribution facility, addition of key senior managers, increase their direct to school sales staff and entered the pre-K market. They wanted to ensure a return on these investments would be realized.
A private equity firm, Brentwood Associates, was identified as an ideal partner. They had recently purchased Excelligence and were looking for a strategic acquisition that complemented its capabilities. Excelligence is a multi-channel retailer of educational products, which are sold primarily to pre-K early childhood programs, preschools, PTAs, and consumers. It is perfectly synergistic with Really Good Stuff, summed up by Excelligence’s CEO, “Really Good Stuff represents a perfect archetype: strong brand equity, extremely loyal customers, complementary products and access to new market segments.”