SOUTHPORT, Connecticut, November 2007 -- Carter Morse & Mathias (“CM&M”) is pleased to announce that Bear Naked, Inc. was acquired by a subsidiary of Kellogg Co. (NYSE: K). The terms of the transaction were not disclosed.

Bear Naked is a rapidly growing company based in Norwalk CT offering a wide range of all natural breakfast and snack foods. In 2002, Kelly Flatly and Brendan Synnott co-founded the company based on their belief in developing great tasting products made from all-natural ingredients that fuel active lifestyles. Since then, Bear Naked has become a category leader with nation wide distribution.

Completing its second engagement with the company, Carter Morse & Mathias advised the management team of Bear Naked on strategic options related to the sale of the company.