Healthworld

Healthworld

Business Description

Healthworld Corporation operated as an international communications and marketing services company specializing in healthcare. The company provided pharmaceutical and healthcare companies with a range of strategic marketing services, including advertising and promotion, contract sales, consulting, publishing, medical education, public relations, interactive multimedia, database marketing, and marketing research services. Healthworld is a subsidiary of WPP plc.

Background

Management sought growth capital to fund its developing U.S. contract sales organization and capital expenditures associated with expansion of its offices.

Solution

A principal of Carter Morse & Mathias acted as lead underwriter on Healthworld’s IPO.